Today I have launched the Woman vs. Web e-mail updates!

Am I the only person who still calls it e-mail, instead of email? My grammar lecturer at university was very strong on this point… but that was a few years now - perhaps conventions have changed

So - back to the topic at hand. Everywhere I go, I have been confronted with the importance of building an e-mail list for your blog. It’s a way to connect with your readers, to give them valuable information, to keep them coming back - and, yes, to sell them stuff. I guess that’s the ultimate goal for us as marketers - we do what we do in order to get people to buy from us instead of the next guy…

I want to build a business. I have a few ideas about how I want to do this - and this blog is only a small part of that. This is the place where I share my experiences about building this “online empire” as I jokingly refer to it as when I talk about it with Nick (”What are we doing tomorrow, Brain?”… “The same thing we do everyday, Pinky… try to take over the world!!!!”… Ahem, sorry, childhood cartoon flashback…). But seriously. Building a business on the net is about building a presence, building trust, and providing people with truly valuable information and products that will enhance their lives and help them do what they want to do.

Now, I’m personally someone who is very careful about what I buy. But - just like everyone else, I’ll pay for something if I really need or want it - if I can see value in it.

For example - I pay $30 per week to have a 1/2 hour cello lesson. Do I need to learn how to play the cello? Am I planning on joining an orchestra? Do I want to become the next Yo-Yo Ma? No. But playing the cello is something I’ve wanted to do since I saw a cello ensemble perform when I was a teenager, and I was moved to tears by what I heard.

Now, in my late 20s, I’m finally doing it. Why? Because I want to - because it enriches my life. And isn’t that why we do and buy most things? To enrich our lives, improve them, make them more enjoyable. That’s what I want to do with my online business.

So - I have launched my e-mail list. I would love you to join it, of course! So, I’ve tried my marketing hand and decided to give you something of great value in the hope you’ll be interested in what I have to share. Therefore, when you join I’ll first tell you about the four best blogs that I recommend you subscribe to, as I have - they are all very interesting IM’s at different stages of their journey. Also, I’m writing a series of 10 e-mails outlining the ten best FREE internet marketing tools I have found over the last few months.

If that sounds interesting, go ahead and sign up. I’ll keep you all posted as to how it is going - and if you do join up, please leave me comments or e-mail me and let me know what you think of the information I’m sending you! I’d love your feedback.

Finally, for those of you in the US - happy 4th of July! (Do you want to know an interesting piece of info? I’m technically an American! I have dual nationality. So I guess I should be celebrating too…)

To the success of us all…

Jess