How do you know what your visitors are clicking on?

To some extent, your stats will tell you the answer. WordPress Stats (apparently) shows you all the links people clicked on… though I’m not quite sure how accurate WPS is. However, this doesn’t necessarily tell you if people have clicked to join your newsletter, clicked on ads, and so forth.

Today I came across an awesome tool to help track clicks.

Now, some of you may have heard of the link-tracker program CrazyEgg, which looks very cool, and has a lot of features. Unfortunately for those like me starting out - and not wanting to invest money in anything that I don’t have to - it costs.

However, for those of us who are tightwads - or just starting out (or both) there is a great alternative that I have just discovered - ClickHeat. By visiting the website and downloading the little program, you can install it to each website/blog you have, and each day it will generate a ‘click-map’ - showing you where your visitors have clicked! This is an awesome way to see where your visitors’ interest is drawn to - and what they’re acting on when they visit your site.

I’ve installed ClickHeat both here and over at SustainableSuburbia, so over the next few weeks I’ll see how it goes, and give you updates on what it is telling me.

If you’d like to try it for yourself, go download ClickHeat here.

Have any of you used click tracking programs in the past? How effective have they been?